MSP 1021 Lecture 3: Week 3—The Spectacle

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The underdog story; guy from streets of south philly overcomes obstacles to go the distance: His face bashed in to entertain the masses. Spectacle rocky inducted in hall of fame real rocky not. Nothing has one meaning technology has multiple effects: rocky"s oscar win proved network to be true. Life and living for tv spectacle is not valueless or meaningless. Most people prefer to be entertained than enlightened, comforted than challenged, told they are great than told the truth. Especially in the realm of ideas and worldviews. Television: we think of technology as a blank screen and the messages are what is important. Very na ve: the single most powerful force shaping our cultural world, the message of tv: What"s on tv is more important than what is not on tv. Concept of spectacle: media/technology/capitalism create a society of spectacles. The spectacle: life organized around production/consumption of media, images, events, and simulations where all life is commodified and made.

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