Class Notes for Media Studies & Production at Temple University

8/31/17 Lecture #1: History of TV—Changing Standards, Definitions, and Terms • TV’s origin and early years o Philo Farnsworth makes tube allowing images to be transmitted o Debuts in Philly at ...

9/7/2017 Lecture #3: Critical Process Understanding & Critiquing TV • Evolution of Television o Novelty, or development stage ▪ When pioneers tried to make TV work through the airwaves ...

9/5/2017 Lecture #2: Technology and Audiences of The Future • The Multi Screen Experience o TV, Internet working together (Smart TV) o Watching Differently o Screen size flexible to l...

Media Theory notes October 17, 22, 24 What impact does the media have on us? Media effects: a body of communication research studying the impact of mass media messages  Tend to focus on ...

Cognitive Dissonance: People avoid dissonance through perceptual behaviors: Avoidance strategies:  Selective Exposure  Selective Attention ...

Media society notes October 15, 22, 24 Simone movie- from fame to hyper-reality (the celebrity system)  What is film about- gender stereotypes in media and Hollywood  Art versus commerce ...

Media Companies Organizers of public, mediabased communication which today operate as content providers, as platform operators or in hybrid forms Media Business Influencers Audience: make or break the popularity of your co...

Media Effects Two-step flow of communication: ● Direct transmission of info to a small group of well-informed people ● Opinions passed on face-to-face Revised two-step flow of communication: ● Transmission to...

USES & GRATS Elihu Katz How people use the media People consume media for different reasons Passing Time Companionship Escape Enjoyment Social Interac...

Chapter 1 What is theory? ● ******Theory: ○ A set of systematic informed hunches about the way things work ○ Element of speculation ○ Integrated system of concepts ● Typolo...

Week 1: The Meme  Meme- A unit of information in a mind whose existence influences events such that more copies of itself get created in other minds o Ex: David Bowie’s lightning bolt on face  ...

9/20/16 Week 4—The Hyperreal:  What is a meme?—any idea, belief, or behavior that can spread o Survive and replicate through the network and flow of data o Access them through screens  Sp...

Week 3—The Spectacle:  Rocky (1976) o What is the message?  The underdog story; guy from streets of south Philly overcomes obstacles to “go the distance: ...

Week 2: The Network  Media technologies are not neutral o Function to alter, modify, change, transition o Consciousness and culture o Alters modes of thinking, modes of society ...