STHM 3415 Lecture Notes - Lecture 10: Five Ws, Psychographic, Footfall

• School: Temple University
• Department: Sport, Tourism and Hospitality Management
• Course: STHM 3415
• Professor: Ira Rosen

Document Summary

The 5 w"s ( and 1 h) of event planning. Why: you must create a compelling reason for the event. Your answer must reflect organizational mission statement which includes: Consider duration of the event and how that fits with target audience. Understand the goals and objectives of likely attitudes. Space: anything that will take of room during the event, d cor, taking them in and out. Footfall (the number of people expected to attend: how long it will take to get on,for example, on and off a ride. Risk management planning (rmp: the process of identifying, eliminating, and controlling hazards and risks. Risk factors include content, delegates" experience, attendance targets, and budgetary restraints. Collect all of the information: collect all the data as much as we can. Consider financial implications: decision will have a huge positive or negative impact on our moral budget. Moral: right vs. wrong; personal decisions and consequences.