STRC 2112 Lecture Notes - Lecture 3: Elaboration Likelihood Model, Enthymeme
2 Sep 2016
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Document Summary
Our changing persuasive world: we are involved in a sea of info, overall messages of persuasion come in bits, receivers have to assemble or co-create the persuasion, there is increasing cultural diversity. With increase of persuasive messages, we are also experiencing a crisis in personal and public ethics. We have recently faced almost unprecedented lying and unethical decision-making. New media-especially the internet and digital formats-have resulted in a whole new game of social monopoly . Persuasion occurs in a multi-cultural world and comes as a protection to double- speak or if someone is deceptive it is a defense. It works in different ways for different people. Aristotle- taught by plato who was taught by socrates. The ancient greek swere among the first democracies to systematize the use of persuasion, calling it rhetoric . Inartistic: who created it, when, etc. everything that exhists outside.
