STRC 2112 Lecture 3: Persuasion week 3, lecture 1
12 Sep 2016
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Do not intentionally use specious, unsupported, or illogical reasoning. Do not ask your audience to link your idea or proposal to emotion-laden values, motives, or goals if it"s not related ex: : immigrations vs fears of illegal immigration. Do not oversimplify complex, gradation-laden situations into simplistic two-values, either/or, polar views or choices ex: your either for us or against us. Do not pretend certainty where tentativeness and derees of probability would be more accurate. Do not advocate something in which you do not believe yourself. Do not make false statement ex: red bull gives you wings, all natural . Use testimonials that reflect the real choices of the individuals involved. Do not make price claims that are misleading. Claims should be sufficiently supported and not distorted. Do not be offensive to public decency or to minority segments of the population ethics of intentional ambiguity and vagueness.
