STRC 2112 Lecture Notes - Lecture 9: Stereotype, Ad Hominem, Thesis Statement
17 Apr 2018
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Chapter 8: content or logical premises in persuasion: proof: having enough evidence connected through reasoning to lead the majority of typical receivers to take or believe the persuader"s advice. Contemporary theorists agree that proof is composed of two facets: reasoning and evidence. Direct experience: probably the most powerful kind of proof or evidence that there is and usually remains a part of one"s memory for one"s lifetime. Narratives: stories other people tell you about their personal experiences (ex. Testimony: speaking about things that you"ve seen as opposed to experienced (witness) Participation and demonstration: dramatizing evidence, using visual aids to demonstrate a point. Effect-to-cause reasoning: it"s raining because i forgot my umbrella. Cause-to-effect reasoning: i forgot my umbrella, so it"s raining. Reasoning from symptoms: x, y, z are present, so that means (example: I have these symptoms so i have this illness) Criteria-to-application reasoning: set up criteria, then apply it to find a solution (filters on a website)
