STHM 1113 Lecture Notes - Lecture 33: Valley Forge National Historical Park, Childrens Hospital, City Tavern
• Theme of Philadelphia!
o City Tavern Restaurant
▪ https://www.citytavern.com/
▪ 18th Century Menu
▪ Building and room design
▪ Dress of wait and hosting staff
o Valley Forge National Park
▪ https://www.nps.gov/vafo/index.htm
▪ Storytelling, costumes, cabins, canons, cooking fires
• What is a Theme?
o A strong theme is what drives an experience & creates a memory
o Thee: A doiat idea, uderlig cocept, or orgaizig priciple for eer
eleet of the eperiece.
o Amusement parks – a themeless collection of rides; enter Disneyland
o Motif vs. Theme – hat’s the differece?
o DNC Donkeys: Motif or Theme?
o City Tavern Restaurant: Motif or Theme?
• How to Theme:
o Short, to the point themes are best
▪ Scripted and tells a story that includes customer
▪ Escape Room!
o Motifs (outward) vs. Themes (scripting)?
o Alter reality – Vegas, Disney!
▪ Time/Space/Matter
o Integrate time/space/matter into cohesive whole
o Multiple places
o Fit character of endeavor
▪ DNC Donkeys
o Clear and Conise: dont lutter
• Harmonizing Impressions and Cues
o Impressions are what you want a customer to take away from an experience
▪ Ask yourself how you would want a customer to describe your offering?
How did it make you feel?
o Six dimensions
▪ Time: traditional, futuristic, contemporary
▪ Space: urban, country, indoor, outdoor
▪ Technology: manmade or machine made
▪ Authenticity: original or copied
▪ Sophistication: luxurious or unrefined
▪ Scale: big or small
o Positive cues (signals/staff behavior) to develop impressions – always
consistent
▪ Childrens Hospital
o Fulfill the theme impressions which are instigated through cues
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