STHM 1113 Lecture Notes - Lecture 33: Valley Forge National Historical Park, Childrens Hospital, City Tavern

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Theme of Philadelphia!
o City Tavern Restaurant
https://www.citytavern.com/
18th Century Menu
Building and room design
Dress of wait and hosting staff
o Valley Forge National Park
https://www.nps.gov/vafo/index.htm
Storytelling, costumes, cabins, canons, cooking fires
What is a Theme?
o A strong theme is what drives an experience & creates a memory
o Thee: A doiat idea, uderlig cocept, or orgaizig priciple for eer
eleet of the eperiece.
o Amusement parks a themeless collection of rides; enter Disneyland
o Motif vs. Theme hat’s the differece?
o DNC Donkeys: Motif or Theme?
o City Tavern Restaurant: Motif or Theme?
How to Theme:
o Short, to the point themes are best
Scripted and tells a story that includes customer
Escape Room!
o Motifs (outward) vs. Themes (scripting)?
o Alter reality Vegas, Disney!
Time/Space/Matter
o Integrate time/space/matter into cohesive whole
o Multiple places
o Fit character of endeavor
DNC Donkeys
o Clear and Conise: dont lutter
Harmonizing Impressions and Cues
o Impressions are what you want a customer to take away from an experience
Ask yourself how you would want a customer to describe your offering?
How did it make you feel?
o Six dimensions
Time: traditional, futuristic, contemporary
Space: urban, country, indoor, outdoor
Technology: manmade or machine made
Authenticity: original or copied
Sophistication: luxurious or unrefined
Scale: big or small
o Positive cues (signals/staff behavior) to develop impressions always
consistent
Childrens Hospital
o Fulfill the theme impressions which are instigated through cues
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