STHM 1113 Lecture 39: Leisure 39
7 May 2018
School
Department
Course
Professor
• Leisure Choices & Marketing
o Its all aout the people
▪ We want to leisure with people we relate to and have a good time with
▪ Best way to make associations
o System 1 marketing – what you want. Why?
▪ Choices based on experiences, associations, emotions
▪ Quick positive decisions.
▪ Creates halo effet
o System 2 marketing – Benefits?
▪ Essential for repeat business
▪ Consider place
▪ Consider price
▪ Always be enabling
• Promotion & Marketing Guidelines & Clues
o Identif peak eperiences – what was most enjoyable from past experiences;
draws customers back
o What people do & with whom
▪ What is the activity?
▪ Don’t ignore singles or new people
o Demonstrating competence & skill
▪ A chance to perform/show off/get better
▪ The concept of Flow – where skill and challenge meet; (Mihaly
Csiksentmihalyi)
• The study of happiness & creativity; What creates a life worth
living?
• https://positivepsychologyprogram.com/mihaly-csikszentmihalyi-
father-of-flow/
• Getting so absorbed in what you are doing, lose concept of time
• Not boredom, and not anxiety about what you are doing or how
you are performing
• Knowing the Life Course
o What is the “life course”? Why is it important to leisure industries and business
in general?
o A general progression of life that acknowledges the uniqueness of this
progression
o Life Phases: Preparation, establishment, consolidation and acceptance
o Provides important info into markets
▪ No longer traditional
▪ Sexual norms
• Reacting to the Fluid nature of leisure businesses
o Leisure is always changing! But remember Inertia!
o Central market usually about those who want to do something more and in an
improved setting
find more resources at oneclass.com
find more resources at oneclass.com
