STHM 1113 Lecture Notes - Lecture 42: Philadelphia Flower Show, Mummers Parade

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Events are Everywhere and All Types!
o NFL Draft
o Papal Visit
o Philadelphia Flower Show
o Army-Navy Game
o Phillies, Flyers, Eagles, 76ers, Union games
o Weddings
o Mummers Parade
o Bar/Bat Mitzvahs
o Reunions
o Super Bowl
o New store openings
o Industry conferences & workshops
o Conventions
o Auto show
o Concerts/ music festivals
o Student orientations
o Democratic National Convention
o Inaugurations
o 5K Marathon runs
Leveraging the Experience Economy in Events Management
o First, create and design the experience!
o Look at the Experience Axis what type of event experience?
o What memorabilia (takeaways) will you offer/sell?
o How can you create satisfaction, surprise, and suspense!
o Who are your performers and who is on stage???
o What will your customers remember? What will they Instagram or Tweet!
o How can you add/expand economic value?
What are the parts of Event Mgmt.?
o Venue/facility selection & management Event Site
o Budgeting/identifying costs and revenue sources
o Sponsorship
o Guest management & hospitality
o Marketing & promotion
o Engaging the media
o Ticket selling
o Hotel & restaurant accommodations
o Technology needed project planning software
o Managing vendors
o Volunteer management
o Assessing risk & safety & staying within the laws (labor unions & local laws &
insurance)
What types of things do I need to prepare?
o Client agreement/contract
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