STHM 1311 Lecture Notes - Lecture 1: World Trade Organization, London Tourist Board, Composite Video
6 Apr 2016
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Current practice: many dmos concentrated solely on destination promotion. The role of dmos has strengthened and spread as destinations have attempted to play a more proactive role in fostering and managing the benefits of tourism development. The m" should stand for management rather than marketing. Wto (2004) defines dmos as the organizations responsible for the management and/or marketing of destinations. National tourism authorities or organizations responsible for management and/or marketing of tourism at a national level; Regional, provincial or state dmos responsible for the management and/or marketing of tourism in a geographic region defined for that purpose; Local dmos responsible for the management and/or marketing of tourism based on a smaller geographic area or city/town. Economic driver: generating new income, employment, and taxes contributing to a more diversified local economy. Community marketer: communicating the most appropriate destination image, attractions, and facilities to selected visitor markets.
