STHM 1311 Lecture 1: Class Notes February 24 2016
6 Apr 2016
School
Department
Course
Professor
Document Summary
Where are we?=inventory current state of tourism. Where do we want to be?=vision statement. Both mill and strange, et al. go into detail of what should be inventoried and provide checklists. Strange, et al. go into some detail about what the vision statement is and how to develop it. A vision is an exciting picture of a destination"s exciting future intended to motivate stakeholders to work together to achieve this future (strange, et al, p. 38) The vision statement should be developed through an open process that allows all stakeholders to have their opinions heard. Some questions helpful in getting stakeholders to think in these terms are . After and open process that allows stakeholders to reach a consensus about their desired future for the destination, goals are set. Goals must be realistic and measurable targets that map a plan to get from where we are now to where we want to be.
