CFAS 2300 Lecture Notes - Lecture 1: Psychographic, Simile, Prezi

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Psychographics = attitudes, beliefs, and values of your audience. Demographics = personal characteristics of the audience members: age, gender, ethnicity, financial status. Humor, statistics, brief story: make it purposeful and make it relate to your topic. Introduces your topic and what you plan to cover = overview slide. Preview/thesis statement (see below: tip: use preview statement while showing your overview slide which should only include main points, body. Relevance = believe in what you are saying: conclusion. List sources in apa format (last name, year) Tip: always be prepared to demonstrate where your information. Choosing a topic came rom: make it relevant and meaningful, explore resources before deciding. Balance hard and soft evidence: avoid plagiarizing, cite sources within presentation (verbal and on relevant slides) and list them on your references slide. Plan your story: arranging your info. Chronological order (1,2,3 or calendar dates) ex. Space (location or physical relation to one another) ex.

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