EMF 221 Lecture Notes - Lecture 1: Psychographic, Photojournalism, Gift Card
4 Feb 2017
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Narratives: stories told in such a way that the audience learns a lesson or gains insight: fiction, nonfiction. Could have many narratives, or not at all. Find an audience: *this option more about pure creation, or. Find an audience : demographics, psychographics. Post-internet: complex due to convergence of media. Nonlinear: not in temporal order, parallel distinctive plot lines, dream immersions, narrating another story inside the main plot-line, often used to mimic the structure and recall of human memory, can be more expensive to produce. Storytelling is the process of combining fact and fiction in order to communicate a message. A short paragraph describing what the audience will experience: treatment = more detailed plot. A way to show, in text form, what the project will look like, the creative approach that will be taken, before any time or money is spent in production. Not a script the step before the script, or a blueprint for writing a script.
