EMF 331 Lecture Notes - Lecture 1: Dayparting, Repurposing, Decision-Making

• School: Towson University
• Department: Electronic Media and Film
• Course: EMF 331
• Professor: John Turner

Document Summary

Programming: the process of, 1 selecting, 2 scheduling, 3 promoting, 4 evaluating programs. Primary goal = maximize the size of the audience targeted by advertisers. Most important part of programming = understanding what the audience wants, which is basically 2 things: (1) to entertain (2) to inform: *you must satisfy the needs and wants of your audience to reach these goals. Selection scheduling promotion audience size complete by evaluation. The 4 steps determine your audience size. Syndicated programs programs sold and bought by radio and tv stations to plug into schedule at any time. 3 types for tv: off-net or off-cable first run feature films/movies. Breadth of appeal: must appeal to a large enough group of people wanted by advertisers to be successful, key tv demographic is 18-49 year olds, radio is ore specifically targeted. If the goal of programming is to maximize your audience. Ho(cid:449) do you deter(cid:373)i(cid:374)e if you"re rea(cid:272)hi(cid:374)g the largest possi(cid:271)le audie(cid:374)(cid:272)e.