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Class Notes for Marketing at Towson University

Exam Study Guides for Marketing Courses

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MKTG 341 Lecture Notes - Lecture 1: Tupperware, Sally Beauty Holdings, Promotional Mix

Special k uses a steady advertising schedule since cereal consumption is not seasonal Sam sets its budget by paying expense first and spending whats leftover on promotion under all you can afford budget Retailers who fo...

Marketing
MKTG 341
erin steffes
MKTG 445 Lecture Notes - Lecture 2: Typography, Pessimism, Collectivism
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91110 Global Marketing Lecture How History affects productsconsumer behavior (Ch. 3) Examples Automobiles in the US o We need a way to get from one place to another o Used to use means of transportation such as horses and ...

Marketing
MKTG 445
Plamen Peev
MKTG 445 Lecture Notes - Lecture 1: Predatory Pricing, Free Trade, World Trade Organization
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83018 Global Marketing Lecture 1 The Course in a nutshell Influential trends in global marketing Antiglobaltrade rhetoric o Global trade is overall a good thing Increased protectionism o Started with great recession starte...

Marketing
MKTG 445
Plamen Peev
MKTG 345 Lecture Notes - Lecture 1: Integrated Marketing Communications, Database Marketing, Direct Marketing
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82918 Integrated Marketing Lecture 1 IMC Gaining Ground Digital Changes Everything Google as a search engine Social media integrations Everything is digital History Used to mainly be advertising and promotion Then added PR...

Marketing
MKTG 345
Donald Cole
MKTG 345 Lecture Notes - Lecture 3: American Pop, Blue-Collar Worker, Jeans
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Integrated marketing 91718 Lecture American Pop Culture America dumbed down Everything that is left after you take away high culture Commercial culture o Things mass produced for mass consumption Ex. McDonalds Travels real...

Marketing
MKTG 345
Donald Cole
MKTG 345 Lecture Notes - Lecture 5: Brand Equity
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92618 Integrated Marketing Lecture Ad Management Ch. 5 For an Ad to work it must: Be noticed o Must actually be viewed and noticed to be effective o Ex. People are not seeing commercials today o Many people are using multi...

Marketing
MKTG 345
Donald Cole
MKTG 345 Lecture Notes - Lecture 6: Brand Management, Peace Walk, W. M. Keck Observatory
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Integrated marketing 91918 Lecture Ad Agencies An outside firm that creates, produces and places the communications message Brand manager Responsible for: o Planning o Budgeting o Sales o Profit Chief contact person with t...

Marketing
MKTG 345
Donald Cole
MKTG 345 Lecture Notes - Lecture 4: Ludwig Von Mises, The Affluent Society, Consumer Sovereignty
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91218 Integrated Marketing Lecture Consumer Sovereignty Ludwig Von Mises Jewish Professor When Hitler was elected, he did not feel right about him and fled somewhere to write a book He popularized the idea of consumer sove...

Marketing
MKTG 345
Donald Cole
MKTG 345 Lecture Notes - Lecture 2: Jpmorgan Chase, Southwest Airlines, Starbucks
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91018 Integrated Marketing Lecture Image Brand Image: The feelings consumers have about its business and brands Once you lose trust, very hard to get it back Most Admired Companies Apple Amazon Alphabet (google) Berkshire ...

Marketing
MKTG 345
Donald Cole
MKTG 451 Lecture Notes - Lecture 2: Iphone 8, Jiffy Lube, The Home Depot
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Personal Selling 9/11/17 Lecture Trust in Salespeople Trust ➢ Very important to establish with customers ➢ Different from ethics, although they are relatable ➢ Can estab...

Marketing
MKTG 451
Charles Shivley
MKTG 451 Lecture Notes - Lecture 1: Clear Communications, Four Square, Starbucks
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Marketing 451 Lecture 1 8/28/17 Overview of Personal Selling ➢ The Role of Sales = repeat sales ➢ The Role of Marketing = set up a mutually beneficial exchange Salespeople ➢ Very...

Marketing
MKTG 451
Charles Shivley
MKTG 451 Lecture 9: MKTG451: Chapter9
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Chapter 9: Proposing ● Proposing ○ Process of taking both your prospect’s and your ideas and arriving at a solution that makes sense to both of you ■ This is not a pitch but a...

Marketing
MKTG 451
Drager
MKTG 451 Lecture Notes - Lecture 8: Nepotism
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Chapter 8: Studying ● Studying ○ Give one a picture of the actual conditions vs. the desired conditions ■ It is your job to point out the opportunities that your prospect is missing ○ Don...

Marketing
MKTG 451
Drager
MKTG 451 Lecture 7: MKTG451: Ch7
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Chapter 7: Meeting the Prospect ● Three types of contact ○ In person ○ By phone ■ Txt included ○ By mail Type of contact # of possible Quality of Contact Total va...

Marketing
MKTG 451
Drager
MKTG 451 Lecture Notes - Lecture 6: Advertising Mail, Market Analysis
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Chapter 6: Planning ● Phases of the selling process in non-manipulative selling Information gathering planning/meeting/studying Presentation Proposing Commi...

Marketing
MKTG 451
Drager
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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