MCOM 101 Lecture Notes - Lecture 10: Iheartmedia, Public Broadcasting, Reginald Fessenden

• School: Towson University
• Department: Mass Communication
• Course: MCOM 101
• Professor: John Kirch

Document Summary

Radio started as a mariime communicaions system (for ships) and evolved into a mass communicaion system. Created many of the entertainment tv shows that we are now familiar with: soap operas, game shows, dramas, etc. were on the radio irst. The birth of commercial radio (1920s: private corporaions take noice of amateur radio craze, so they open their own staions to capture the growing audience. Wesinghouse, general electric, at&t, radio corporaion of america: 1st commercial operaing system: kdka-pitsburgh (wesinghouse, 2nd weaf-new york (at&t) played a 10 minute ad and sold the ime, irst ime they realized adverising $ Developed all kinds of programming all 3 had an orchestra developed quiz shows, operas, etc: ex. Amos n" andy, dick tracey, the shadow: some shows produced by commercial sponsor, began to broadcast news started to send people out to be reporters to go out and report the news. Was broadcasing in london during world war 2 while bombs were going of.