MCOM 101 Lecture Notes - Lecture 16: Solomon Asch, Agenda-Setting Theory, Bobo Doll Experiment
12 May 2016
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Document Summary
People observe others in their environment and in the media. Viewers than mimic the behavior they see in real life and on television and other media. We extract key information from the situation we observed. We us observations to create rules about how the world works. We put these rules into practice to regulate our own behavior and predict the behavior of others: *you"ll see something in media, observe others in society, to create that set of rules of how others will react. The age and mental development of observer. How closely the observer identifies with the tv character. The consequences of the behavior: if punished less likely to mimic, if not more likely to mimic. The bobo doll experiment by albert bandura (lead to development of this) Divided 72 children in half half children watched video of woman beating up a bobo doll, causing the children who saw this to be more likely to attack the doll.
