MCOM 390 Lecture Notes - Lecture 5: Apa Style, Google Scholar, Uptodate

• School: Towson University
• Department: Mass Communication
• Course: MCOM 390
• Professor: Mun- Chung Yung

Document Summary

Avoid making the same study that has been done. Lear(cid:374) fro(cid:373) other"s (cid:449)ork (cid:894)e(cid:448)e(cid:374) their (cid:373)istakes(cid:895) What will you examine: set up the boundary, your topic, your research question, keywords related to your topic, ex. Brand placed in video game player"s attitude to(cid:449)ards ad (cid:894)produ(cid:272)t placement, embedded marketing, product integration) What are the sources of your information search: traditional media, newsletters. Informal: ho(cid:449)i(cid:374)g the (cid:862)other side(cid:863, newest ideas, magazine, pro: up-to-date, con: not thoroughly tested or reviewed, newspaper, general audience, timely, book. Less technical, theoretical: general public/textbook, pro: simple, easy to read, con: lacking nuances/details of research, academic books, pro: more details, in-depth explanation, co(cid:374): (cid:862)outdated(cid:863, academic journals, more technical and theoretical information, *best source of research, examples: Journal of advertising research: public relations journal. Journalism and mass communications quarterly: human communication research, public relations review. Statement of problem: something unkown and doable, reflect what you plant to examine. Historical review: chronological order, cause-effect order: problem solutions, topic: topic subtopics.