MKTG 345 Lecture Notes - Lecture 3: American Pop, Blue-Collar Worker, Jeans
28 Sep 2018
School
Department
Course
Professor
Document Summary
Everything that is left after you take away high culture. Commercial culture: things mass produced for mass consumption. Travels really well: foreigners complain about us sometimes (france looks down on americans, but they love our products, love american music and film, blue jeans. Marketing and tapping into american pop culture can help you do really well. If you are marketing to us large, you need to tap in some how. (1) actual self who you really are. (2) ideal self who do you want to be. (3) private self hidden; do not talk about it. (4) public self who you are when in situations exposed to the public/how you are to everyone else. Clothes you wear, car you drive, other things you purchase/are interested in. If you are a marketer, you want to try to tap into this to better affect consumers: e(cid:454). If i get this (cid:272)ar the(cid:374) i(cid:373) goi(cid:374)g to get that lifest(cid:455)le.
