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Class Notes for MKTG 425 at Towson University (TU)

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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 3: MKTG425-ConsumerBehavior-CH.4

OC16056942 Page
10 Mar 2017
0
Want to buy from companies who understand inclusion/show this. In terms of experience is allowed ppl to have rather than the product itsself. Dont want
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture Notes - Lecture 7: Kylie Jenner, Old Spice, Charlie Sheen

OC16056945 Page
15 Mar 2017
0
Attitude hierarchy//or more simplyexamples: think, feel, do: car, cognitive, do, feel, think: gum. 1. (behavioral always buy at check out counter; thin
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 6: MKTG425ConsumerBehaviorCh.7

OC16056942 Page
10 Mar 2017
0
Summarize beliefs a person holds about ones attributes and how one evaluates the self on these qualities. Ppl buy shit to feel better (but those w/ low
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 2: MKTG425-consumerbehavior-lecture2chapter2

OC16056943 Page
10 Mar 2017
0
Bucket #1: cognitive decision making (using brain) Aware there is a problem and therefore you are not satisfied and need to buy. Deliberate : existing
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture Notes - Lecture 9: Gender Identity, Midlife Crisis, Disposable And Discretionary Income

OC16056944 Page
30 Mar 2017
0
How do ppl from other subcultures get integrated into american culture. Pick up their ethnic products and they become mainstream. 14%+ of us pop or 45+
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 2: MKTG425-lecture2-chapter3

OC16056943 Page
10 Mar 2017
0
Value: belief that some condition is preferble to its opposite. Ex-gross national happiness vs gross d p. A custom ; white dress for wedding [huge prod
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture Notes - Lecture 8: Listerine, Cognitive Dissonance, Organic Food

OC16056945 Page
28 Mar 2017
0
Attitude hierarchy//or more simplyexamples: think, feel, do: car, cognitive, do, feel, think: gum, behavioral always buy at check out counter, think ab
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 6: ConsumerBehaviorCh.6

OC16056943 Page
10 Mar 2017
0
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 8: Chapter9GroupsSituationalEffectsonConsumerBehavior

OC16056947 Page
28 Mar 2017
0
Chapter 9: groups & situational effects on consumer behavior. A consumption situation: a consumer"s choices are affected by many personal factorsand th
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TUMKTG 425Trevor IlesSpring

MKTG 425 Lecture 1: MKTG425-ConsumerBehavior

OC16056943 Page
10 Mar 2017
0
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