WMST 231 Lecture Notes - Lecture 3: Hair Dryer, Independent Suspension, Hair Loss
2 Mar 2018
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Document Summary
Women have long been the target of submission, acquiescence and, malleability. They always had to bow down to the bigot tower of sexism built by the self-righteous males, not only at home, but in professional life too. The best way of describing the importance the female gender had in early times can be seen in various vintage ads like: subaru (3), kellogg"s (8), panasonic (12), These companies sold their products by demeaning women and even the u. s. army didn"t spare their women. Subaru is an automobile manufacturing company founded in 1953. Its sexist ad has compared a car to a woman, with man being in control of both. The ad has a caption which describes a man who likes to do things his own way and treats his car, his clothes, and his women in whatever way he wants to. The car is a non-living thing and should be addressed with the pronoun it .
