PSY-0013 Lecture Notes - Katy Perry, Tiger Woods, Cognitive Dissonance
19 Feb 2014
School
Department
Course
Professor
Document Summary
Winning takes care of everything tiger woods ad. Katy perry ad, heavily reliant on sexual image/celebrity endorsement iphone ad, filled with info. Mere exposure effect more often people are exposed to a stimulus, more positively they evaluate that stimulus. Classical conditioning a process of learning that involves pairing neutral stimuli with positive or negative stimuli. Unconditioned stimulus (rihanna) unconditioned response (positivity) conditioned stimulus (mascara) Cognitive dissonance inconsistent cognitions arouses psychological tension that people become motivated to reduce. Easiest way to reduce dissonance is to change our attitude. For 1 hour, participants turned square pegs to the left and right. Took spools of thread off a board and replaced them. Then told to tell next participant (confederate) that the study would be exciting with compensation of or (iv) (also a baseline group that didn"t have to lie at all) Insufficient justification greater enjoyment rating of study.
