6600:205 Lecture Notes - Lecture 13: Mobile Marketing, Customer Relationship Management, Root Mean Square
16 Nov 2017
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Document Summary
Marketing chapter 3 social and mobile marketing. Social media is becoming an integral component of any integrated marketing communications strategy social media- refers to content distributed through online and mobile technologies to facilitate interpersonal interactions. Communicate deals that are likely to excite consumers. To excite customers, an offer must be relevant to its targeted customer. Relevancy can be achieved by providing personalized offers, which are determined through insights and information obtained from customer relationship management or loyalty programs. When potential customers arrive at the websites or stores, the marketer has a golden opportunity to educate them about its value proposition and communicate the offered be ts. Some of the information may be new, but in some cases, education is all about reminding people about what the already know. Social media again offer experience-based information that was not previously available unless consumers bought and tried the product or service.
