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Class Notes for Marketing at University of Akron

6600:205 Lecture Notes - Lecture 14: Integrated Marketing Communications, Direct Marketing, Sales Promotion
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Marketing Chapter 18 Integrated Marketing Communications integrated marketing communications (IMC)- represents the promotion P of the four Ps -it encompasses a variety of communication disciples advertising, personal ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 13: Mobile Marketing, Customer Relationship Management, Root Mean Square
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Marketing Chapter 3 Social and Mobile Marketing The 4E Framework for Social Media -social media is becoming an integral component of any integrated marketing communications strategy social media- refers to content dist...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 12: Root Mean Square, Voice Of The Customer, Marketing Mix
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Marketing Chapter 12 Developing New Products Why Do Firms Create New Products? -rms have to innovate innovation- refers to the process by which ideas get transformed into new offerings, including products, services, pr...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 11: Root Mean Square, Private Label, Brand Equity
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Marketing Chapter 11 Product, Branding, and Packaging Decisions Complexity and Types of Products product- anything that is of value to a consumer and can be offered through a voluntary marketing exchange -products incl...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 10: Strategic Alliance, Root Mean Square
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Marketing Chapter 20 Personal Selling and Sales Management The Scope and Nature of Personal Selling personal selling- the two way ow of communication between a buyer or buyers and a seller, designed to inuence the buye...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 9: Marketing, Root Mean Square, Marketing Mix
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Marketing Chapter 14 Pricing Concepts for Establishing Value -although knowing how consumers arrive at their perceptions of value is critical to developing successful pricing strategies, sellers also must consider othe...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 8: Web Portal, Root Mean Square
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Marketing Chapter 7 Business to Business Marketing -B2B marketing refers to the process of buying and selling good or services to be used in the production of other goods and services, for consumption by the buying org...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 7: American Marketing Association, Corporate Social Responsibility, Marketing Ethics
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Marketing Chapter 4 Marketing Ethics The Scope of Marketing Ethics business ethics- moral or ethical dilemmas that might arise in a business setting marketing ethics- examines those ethical problems that are specic to ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 6: Root Mean Square, Focus Group, Panel Data
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Marketing Chapter 10 Marketing Research marketing research- a prerequisite of successful decision making -consists of a set of techniques and principles for systematically collecting, recording, analyzing, interpreting...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 5: Root Mean Square, Marketing Mix
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Marketing Chapter 9 Segmentation, Targeting, and Positioning -requires a marketing plan Segmentation, Targeting, and Positions Process 1,2 segmentation 3 targeting 4,5 positioning step 1 establish overall stra...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 4: Personal Knowledge Base, Scale-Invariant Feature Transform, Marketing Mix
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Marketing Chapter 6 Consumer Behavior -to understand consumer behavior, we must ask why people buy goods or services -marketers have been able to decipher many consumer choices and develop basic strategies for dealing ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 3: Root Mean Square, The Immediate, Generation Z
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Marketing Chapter 5 Analyzing the Marketing Environment A Marketing Environment Analysis Framework -by paying close attention to customer needs and continuously monitoring the business environment in which the company ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 2: Human Resource Management, Customer Retention, Root Mean Square
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Marketing Chapter 2 Developing Marketing Strategies and a Marketing Plan What is a Marketing Strategy? marketing strategy- identies a rms target markets, a related marketing mix its four Ps and the bases on which th...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 1: American Marketing Association, Marketing Mix, Services Marketing
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Marketing Chapter 1 Overview of Marketing marketing- is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clien...

Marketing
6600:205
Lauren Houser
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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