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Class Notes for Marketing at University of Akron

Marketing
Final Exam
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6600:205 Lecture 14: chapter 18 ; IMC
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Marketing Chapter 18 Integrated Marketing Communications integr...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 13: chapter 3 ; social and mobile marketing
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Marketing Chapter 3 Social and Mobile Marketing The 4E Framewor...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 12: chapter 12 ; developing new products
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Marketing Chapter 12 Developing New Products Why Do Firms Creat...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 11: chapter 11 ; product, branding, and packaging decisions
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Marketing Chapter 11 Product, Branding, and Packaging Decisions ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 10: chapter 20 ; personal selling and sales management
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Marketing Chapter 20 Personal Selling and Sales Management The ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 9: chapter 14 ; pricing concepts for establishing value
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Marketing Chapter 14 Pricing Concepts for Establishing Value -a...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 8: chapter 7 ; business to business marketing
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Marketing Chapter 7 Business to Business Marketing -B2B marketi...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 7: chapter 4 ; marketing ethics
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Marketing Chapter 4 Marketing Ethics The Scope of Marketing Eth...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 6: chapter 10 ; marketing research
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Marketing Chapter 10 Marketing Research marketing research- a p...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 5: chapter 9 ; segmentation, targeting, and planning
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Marketing Chapter 9 Segmentation, Targeting, and Positioning -r...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 4: chapter 6 ; consumer behavior
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Marketing Chapter 6 Consumer Behavior -to understand consumer b...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 3: chapter 5 ; analyzing the marketing environment
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Marketing Chapter 5 Analyzing the Marketing Environment A Marke...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 2: chapter 2 ; developing marketing strategies and marketing plan
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Marketing Chapter 2 Developing Marketing Strategies and a Marketi...

Marketing
6600:205
Lauren Houser
6600:205 Lecture 1: chapter 1 ; overview of marketing
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Marketing Chapter 1 Overview of Marketing marketing- is the act...

Marketing
6600:205
Lauren Houser
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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