APR 231 Notes

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Department
Advertising and Public Relations
Course
APR 231
Professor
William Gozenbach
Semester
Fall

Description
APR23108212014ThursdayAugust212014ChapterOneIntrotoPRTheChallengeofPRMultifacetedWritteninterpersonalmediarelationssocialmediaresearchnegotiationcreativitylogisticsfacilitationproblemsolvingandstrategicthinkingProfessionals30000inUS3millionworldwideUS37billion20095billion2012US30000studentsPRarea600schoolsofferPRcurriculumKeyElementsinDefinitionOrganizationandPublicsDeliberateInternationalPlannedOrganizedsystematicPerformancePoliciesandPerformancePublicInterestMutuallybeneficial2WayCommunicationExpositoryListencommunicateManagementFunctionStrategicandintegralPRNamesUmbrellatermPublicRelationsCorporateCommunicationsMostpopularFortune500ComboCommunicationsandPublicPolicyPublicInformationandPublicAffairsNonprofitsUniversitiesGovernmentsMarketingCommunicationsIncreasinglyusenowinnonprofitsPublicistsPressAgentEntertainmentNegativeSpinframingflackPRstuntAnotherModel4StepProcessResearchPlanningObjectiveStrategyImplementationCommunicationtacticsEvaluationLevelsofCommunicationProcessAwarenessInformationAttitudeBehaviorDiversityofPRWorkCounselingResearchMediaRelationsPublicityEmployeeMemberRelationsCommunityRelations
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