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Class Notes for APR 332 at University of Alabama (UA)

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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 2: The Tuscaloosa News, Rotary Foundation, Microsoft Powerpoint

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6 Jul 2016
8
Using purdue owl site apa style quoting, paraphrasing and summarizing. Quotations: must be identical to the original (copy and paste, with quotation ma
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 3: National Immigration Law Center, Product Recall, U.S. Consumer Product Safety Commission

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6 Jul 2016
7
News release: a document that conveys newsworthy information about your organization"s activities and developments. An organization"s most often used t
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 1: Communication, Psychographic, Political Correctness

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6 Jul 2016
8
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Don"t be s
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 4: Cold Calling, Cover Letter, Position Paper

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6 Jul 2016
12
Hybrid news release: begins like a feature news release with an attention-grabbing, human- interest lead but next paragraphs follow inverted pyramid st
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 9: Viral Video, Virtual Community, Instant Messaging

OC10348052 Page
6 Jul 2016
7
Other pr web communication tools: institutional blogs: web logs in which writer (usually an employee) provides organizational news and commentary on a
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 7: Product Sample

OC10348052 Page
6 Jul 2016
10
Unsolicited, persuasive message sent to [target public] on a mailing list. Reach is a different thing from control of message. Pr purposes: raise money
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 6: Web Banner

OC10348052 Page
6 Jul 2016
8
Advertising: time or space in a medium, purchased to display a message that has been prepared or approved by the buyer. Allows for control of the messa
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 11: Political Action Committee, American Advertising Federation, American Marketing Association

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6 Jul 2016
7
Pr professionals counsel upper management during ethics dilemmas, helping to determine when and what to communicate. Main thing to remember unethical b
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 8: Present Tense, Search Engine Optimization, The Home Depot

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6 Jul 2016
7
External communication: institutional websites (owned by the org) Controlled in large part (lose some control if you enable comments) and owned by the
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 5: Ap Stylebook, Infomercial, Sound Bite

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6 Jul 2016
6
We and our can still only be used in sound bites. Trying to get news coverage, keep newsworthiness in mind. Radio is still one of the most effective pr
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UAAPR 332SimsSpring

APR 332 Lecture Notes - Lecture 10: Jim Crow Laws, Flickr, Puffery

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6 Jul 2016
8
First amendment: freedom of religion, speech and the press, peaceful assembly and petitioning the government for redress of grievance. Free speech/expr
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