APR 332 Lecture Notes - Lecture 11: Political Action Committee, American Advertising Federation, American Marketing Association
6 Jul 2016
School
Department
Course
Professor
Document Summary
Pr professionals counsel upper management during ethics dilemmas, helping to determine when and what to communicate. Main thing to remember unethical behavior hurts profits and organizational success . International codes: caux round table: an international network of principled business leaders working to promote moral capitalism . Social or cultural codes (e. g. the ten commandments) Professional codes **know 6 values, what guides ** on test: prsa, american advertising federation, american marketing association. Organizational codes (value statements: johnson and johnson has a good value statement (credo statement) we statements. Personal codes: perhaps most important to the pr professional providing solid foundation on which to counsel others during an ethics dilemma. Need to be mindful: short-term thinking: a temporary fix that only prolongs pain/damage, virtual organizations: temporary alliances for particular purposes, like super pacs for politics. They"re secretive and exists for a short period of time, so there"s a lack of transparency.
