APR 419 Lecture Notes - Lecture 2: Bartles & Jaymes, Stamps.Com, Pictionary
14 Nov 2016
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)t"s important because what do you want people to. Name of a relative: wendy"s and mercedes were names of. Popular strategy of 1990s-2000s dot. coms,)"s or e"s in front to give a digital edge and act like they"re up with the time. Rooms to go, facebook, fitbit, men"s health, toys r" us. Combine parts of name: adidas is a combination of adolf (adi: fabricated: names that have been made up for the brand, descriptive: you know what to expect from that brand (stamps. com, ipod, eharmony) daughters of the founders. Spotify, kodak, haagen dazs (wanted to sound european to sound cool and high-class) bartles & jaymes (look up their campaign. Sprint (phone company for speed), amazon. com (huge size), Ford explorer/expedition, range rover, yukon, denali- all make you think of adventure and travel. Kickstarter (crowd funding), brawny (strong paper towels: acronym: if a name is too long or cumbersome.
