APR 419 Lecture Notes - Lecture 5: Nbc Chimes, Whataburger, Pantone

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 419
• Professor: Daria

Document Summary

Important: as of 1995, the supreme court says you can trademark a color, whataburger- orange. Ups- (cid:498)what can brown do for you? (cid:499) tiffany: pantone blue. Standard palette of colors, each with id number. Important because the way your screen looks at colors and what comes out physically could be different. Pantone is for consistency: choose primary and secondary color options, use colors that will communicate the brand"s spirit, use colors not already associated with similar brands, be aware of colors and their cultural symbolism. Black and white in western vs. eastern cultures. Black is mourning for us but white is mourning for them: be aware of colors and their category symbolism. What does green mean in cigarettes (menthol), soft drinks. Other possible brand identity elements (lemon-lime/citrus)/ everything else? building. Typefaces are used on the outsides of the buildings. Packaging: not just product packaging, but also how sports teams, celeb,