APR 231 Lecture Notes - Lecture 11: Winn-Dixie, African-American Middle Class, School Prayer

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Chapter 11: the audience: how to reach it. 20 ap-style wire service and new syndicates. Radio: listen 13% more than general population. Urban market: trend and 40% live in 10 largest us cities. Media: 175 black newspapers; bet, johnson publication (ebony, essence) Over 25, 50% bachelor"s degree, ua 28% 400 print, 136 tv, 140 radio, 550 digital. 17 major asian groups (chinese 22%, indian 19%), filipino 18%, vietnamese. Gale directory: 48 languages other than english. Generation x (gx): between 1965 and 1980. trillion purchasing power, 2015 control of 60% of us net worth. 36. 3 million 65 and older; 12% of us population. 65-74 more discretionary income than any other group; 70% of assets. Make 80% of the household purchase decisions. Stronger users of social media than men. Higher incomes, education, million purchasing power. Catholics: 70 million, 21%; 4th largest catholic nation in the world. Evangelical christian right: hard to measure: conservative, family values, school prayer, anti-abortion.