APR 231 Lecture Notes - Lecture 15: Regulation Fair Disclosure, Patent Office, Copyright Clearance Center

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Conspiracy: liable if provide advice or tacitly support an illegal activity of a client or employer. Ex: bribe, front groups, illegal counsel to do action. Libel vs. slander, use of term of defamation. Defamation: expose to hatred, contempt or ridicule; lower esteem of peers; cause to be shunned; or injure business, trade or profession (injury of some kind) Publication: seen by person other than writer and defamed. Id: must be able to identify the person. Public figure: added burden of false and reckless disregard for the truth, actual malice. Employee newsletters: keep organization, orientation, not personal. Photo releases: sign release, file, date, context. Product publicity and advertising: release; issue of misappropriation. Media inquiries about employees: confirm employee, job/title, begin/end date, biosheet, employee address media; no personal info. Copyright: exclusive rights of original work of authorship fixed in a tangible medium of expression now known or later developed. Photos: photography own photo rights, you buy copy of the photo.