APR 231 Lecture Notes - Lecture 29: American Red Cross, National Institutes Of Health, Mothers Against Drunk Driving

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

2 million such groups in us; 6. 5 million work in nonprofit sector. Tax exempt; don"t distribute money to owners, shareholders. Often in conflict with other nonprofits for money; conflict with other over issues. Members of a profession or skilled craft. Members are companies of a particular trade, not individuals. National soft drink assn. , national assn. of home builders. Do: minitor legislature, lobby for legislation, communicate to members, liaison with government, promote industry ex. Represent interest of workers of an industry, not owners. 1983: 20. 1% of us workforce, 2012 11. 3% National education assoc. (nea) largest, 2. 8 m. Great place for internships and first jobs. Action for social causes; environment, animal rights, family, gun ownership, etc. Greenpeace, peta, nra, afa, glaad, madd, national wildlife foundation. Mass demonstrations: spike tree; stay in tree tops. Foundations: philanthropic, gates billion; ford billion. Cultural: symphony, national endowment for the arts (nea) Whirlpool, macarthur foundation (--->this was talked about in class)