APR 280 Lecture Notes - Lecture 2: Theoretical Definition, Operational Definition, Sample Size Determination
Document Summary
Data and conclusions are not shared with the public. Qualitative research is empirical research where the data are not in the form of numbers. Quantitative research gathers data in a numerical form. Quantitative data: close-ended questionnaires, rating scales, yes or no questions, etc. Quantitative research is more generalizable than qualitative research. A characteristic, number, or quantity that increases or decreases over time, or takes different values in different situations. An independent variable changes on its own, not as a result of some other factor. A conceptual definition tells you what a concept means in abstract or theoretical terms. An operational definition is a concept to the concrete world by telling you how to observe or measure the concept. Conceptual: pr is the practice of managing the spread of info between an individual or an org and the public. Operational definition: pr usually involves press release writing, event planning, campaign designing.
