CTD 231 Lecture 8: CTD 231 Chapter 8 Notes

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Clothing, Textiles and Interior Design
CTD 231

CTD 231 Chapter 8 Notes Garment Styling Garment Styling • Fashion is dynamic → perpetual change • Product developers identify core themes to translate into items customer will buy • Society more casual, fashion more item-driven; more pressure on product developers • Silhouettes tend to evolve Methods of Developing Design Ideas • Design process parallels research process • Goal: meet needs of target customer ➢ Match customer’s aesthetic preferences ➢ Produce within target price point ➢ Relate to consumer’s lifestyle • Innovative approach: inspiration collected from primary sources, then interpreted in totally original ways • Derivative: samples purchased, interpreted in developer’s own colorways and fabrications • Most development falls somewhere between • Techniques: ➢ Study primary resource such as historic or cultural artifacts ➢ Buy actual garments for their silhouette, fit, fabrication, or detailing ➢ Collect swipes, or tear sheets, from magazines and Internet ➢ Sketch designs observed while doing market research Study Primary Resources • Results in the most original design ideas • High-end designers travel to exotic locales • Memberships to costume collections • Costume exhibitions • Cultural artifacts Purchased Garments • Derivative developers → largest budgets to purchase samples from which their own line will be developed • Branded developers → smaller budgets used only for samples from which they want to interpret a fabric, fit, detail, or construction technique • Very small product developers → no budget for purchasing samples Printed Sources and the Internet • Runway fashion conveyed almost instantly • Sources once only in print, now in real time, some free, others by subscription • Developers use these sources to create concept boards (collection of images, • sketches, and swatches express design direction) Sketches • Record and explore design ideas • When shopping, carry small sketchbook, making note of unique ideas, details, or proportions • Where possible, try on garments; can measure or study construction in dressing room • Silhouette ideas are generally developed as croquis sketches ➢ Freehand ➢ May use an underlay figure slid under page as a template ➢ Floats include a garment sketch without the body • Ideas can also be developed as flats, 2-D representations of the garment spread out flat rather than on a body • Some designers prefer to work digitally Design Elements and Principles • When used together, create appealing garments that enhance wearer’s appearance, create appealing garments • Design: organization of design elements, using design principles, to create products that are considered aesthetically pleasing to the observer • Designer → work with design elements and principals in a creative, original way • Stylists adapt the ideas of others Design Elements • Building blocks of design; intrinsic to every product, including apparel ➢ Line ➢ Color ➢ Texture ➢ Pattern ➢ Silhouette ➢ Shape Line • Determines silhouette of garment and shapes formed within it • Internal lines → seams and edges; fabric patterns and textures; tucks, pleats, darts, gathers, linear trim • Optical illusions ➢ Vertical lines – elongate, slim figure ➢ Horizontal lines – shorten, widen figure Color • Initially attracts a customer to a garment • Can create illusions ➢ Warm colors – draw in viewer and make area appear larger ➢ Cool colors – recede and make area appear smaller ➢ Darker colors – slimming, illusion of height, one-color ensemble ➢ Bright colors – illusions of bulk, call attention to figure Texture • Texture – surface or hand of fabric • Attributed to fabric’s characteristics: fiber, yarn, construction, weight, and finish • Fabric’s hand affects how it drapes • Texture affects how we see color • Some textures make the figure look larger (shiny, pile, stiff); others identify the body’s natural curves (drapey, clingy, sheer) Pattern • Created by ➢ Texture of fabric ➢ Constructed into fabric through weaving, knitting, or felting ➢ Applied to fabric through printing, embossing, or other techniques • Popularity subject to fashion cycles • Creates figure illusions • Large patterns not appropriate for close-fitting garments or garments with lots of seams Silhouette • Silhouette: outer shape of the garment • Size and shape of silhouette is first thing we see when the garment
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