CTD 231 Lecture Notes - Lecture 2: North American Industry Classification System, Strategic Planning, Production Planning
Document Summary
Business plan: central to the decision-making process of any apparel firm. 5 basic business functions: top-level management conceives particular organization. Merchandising planning, developing, and presenting product line. Operations upkeep of equipment and facilities, shipping. Marketing advertising, promotional objectives, sales goals, marketing programs and tools. Business planning: plan components, strategic planning, merchandise planning, creative planning, technical planning, production planning, strategic planning, focuses on a company"s business direction based on its mission and vision statements. Identifies the resources needed to meet profit, sales, and margin objectives for a specific season by company division. Links strategic planning to creative, technical, and production planning, as well as sales and marketing, that follow: the merchandise plan is further defined by: Line or range plan sets sales and margin goals for groups or lines within that division in relation to merchandise mix, number of deliveries and business projections.