CTD 387 Lecture Notes - Lecture 1: Product Placement, Marketing Mix, Relationship Marketing
19 Jan 2017
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Chapter 1 intro to fashion marketing 1/19/2017 4:46:00 am. Marketing comprehensive activities involved in making people aware of a company"s products ex) pr, product placement, branding, promotion, pricing, etc. Purpose of marketing: exchange products & services between vendor & customer. Fashion marketing application of marketing processes to currently popular designed products. Includes making people aware of fashion products and making sure those products are available to be bought. 4 p"s: product, price, placement, promotion (communication) Brand strategy plan employed to create, introduce, & promote a specific brand. Mission statement written statement of a company"s purposes the reason for being in business & overall goal. If a company"s actions don"t fit the mission statement, the company can abandon the activity or change the mission statement. Strategic plan series of goals/objectives identified by a company. Typically over 1 or 5 year timeline. Time specific ex) nike expected to deliver nearly billion in incremental revenues by fy17.
