CTD 446 Lecture Notes - Lecture 22: North American Free Trade Agreement, Kaftan, Fendi

• School: University of Alabama
• Department: Clothing, Textiles and Interior Design
• Course: CTD 446
• Professor: Dr.Thompson

Document Summary

Trade agreements: nafta (north american free trade agreement) Currency to countries (mexico) finance government development programs. Stabilize economies, less susceptible to political volatility. Improve the quality of life for both countries. Initiative influences world dress: developing country"s citizens. Afford to purchase more of the products that they make. Designers want to appeal to these new markets as well as old markets, use countries as inspiration of world fashion (shifting styles of world dress) Catering to the middle east: wall street journal the chic of arabia. In the past people in the middle east shopped abroad. Saks, prada, christian dior, etc. stores in areas like dubai, united arab emirates. Fashion companies must take cultural and religious considerations into account. Middle eastern shoppers generally like ornate, colorful and visibly branded styles. Collections include longer pants, skirts, and evening gowns with light shawls to cover heads or bare shoulders. Merchandising different that the west buy complete look rather than individual pieces.