COM 101 Lecture Notes - Lecture 2: Long Tail, Oligopoly, Gfk Entertainment Charts

• School: University of Alabama
• Department: Communication Studies
• Course: COM 101
• Professor: Chris Roberts

Document Summary

Advertising & mass media spending at an all time high. Cultural imperialism - the idea that mass media from the united states takes over another culture or becomes part of another country"s culture. Short head - few products that sell lots and lots. Long tail - all the other products that do a little bit of sales. Oligopoly - a few companies that control a large percentage of the market. Synergy - using one media to sell another media. All media outlets work together to sell each other"s products or media between one another. Problems with oligopoly: news may become secondary to business (companies that buy news outlets may want to alter breaking news based off their companies look to the public, content becomes secondary to sales. Media literacy (more than just being able to read) - being able to control the media you receive and not let media control you.