JCM 102 Lecture Notes - Lecture 17: Wearable Technology, Godaddy, Responsive Web Design
Olivia Pahl
JCM102 – Dains
4-11-19
Website Design Trends
• Minimalist style of design is currently the most popular
o Takes user behavior into consideration
▪ Ex: Apple, Nest, etc.
o Accommodates mobile device use
▪ Responsive design or adaptive design has become a necessity
o Flat Design
▪ Ex: Google Material
• Minimalist design has been accused of draining flavor and variety from the web
o “Have we become lazy or is it that we have shifted our thoughts away from uniqueness
and towards a more effective user experience strategy?”
• Brutalism style is beginning to gain more popularity
o Opts for function over form
▪ Ex: Facebook, Reddit, etc.
o Primitive approach and emphasizes coding
o Not meant to replace minimalism, but just another way to design things
• Contextual Technology is also another concept gaining traction
o Technology that understands our needs and environment
o Design will adjust to new technology as it emerges
▪ Ex: AI, VR, and Wearable Technology
o Implementation of AI to make sites and companies to appear more human and
connected
• Retirement of Native Apps in favor of progressive Web Apps
o Make you go to websites in a browser adapted for browser, rather than paying for an
app
▪ Ex: Godaddy.com
o Tailored to high resolution monitors
o Creating an immersive experience to create a controlled journey of discovery
o Non-coded design tools are emerging
• Pageless Design
o Sites using storytelling concepts to compel visitors to keep going
o Create a seamless and intuitive experience for immediate immersion
o Avoids point and click guesswork
o Creates a higher conversion rates
▪ Able to generate leads, sales, etc.
o Look good and work well because they are easier to update
o Encourages sharing
