JCM 200 Lecture Notes - Lecture 8: Search Engine Marketing, Hyperlocal, Zip Code
Document Summary
News organizations cutting back in the face of shrinking market sizes. Encourages audiences to give their time or money to support the site in return for content due to a common cause or common values. Invites audiences to give their time, money, connections, professional expertise, distribution to their networks, and/or ideas to support a cause they believe in. Membership in its thick version represents two-way knowledge exchange between journalists and members. Tasks that include identifying and interacting with people who use your site as well as prospective audiences. Functions- online and offline event hostin, comment moderation, social media management, search engine marketing and more. Hyperlocal news- intensely focused on a defined geographic niche, bet is neighborhood, a zip code or city.