JN 311 Lecture Notes - Lecture 5: Active Voice, An Angle

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Every news article must answer seven questions. The lead is how you start your story. You lead determines whether your story will be read or not. Remember hard-news stories and soft-news stories from lecture no. As with stories, hard leads are straightforward, factual and get straight to the point; soft leaders are longer and more creative. Focus on the lead on the most important or interesting aspect of your story. Which one or two is the most important. This should be the angle of your lead. An angle simply means a particular aspect to a story. What , so what , or why make the best lead angle (a. So what lead angle has its own name: an impact lead) You can address several of the seven questions in the lead, but you can"t address them all. Focus on one (or maybe two) and don"t clutter your lead with too much information.

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