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Class Notes for MC 101 at University of Alabama (UA)

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UAMC 101William J GonzenbachFall

MC 101 Lecture Notes - Lecture 4: The New-England Courant, Gazette, Town Crier

OC3955343 Page
27 Jan 2015
42
What is newspaper: portable, predictable, accessible, cost effective, etc, a printed product containing news and printed daily or weekly, industry in d
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UAMC 101J.C.AbdallahFall

MC 101 Lecture Notes - Lecture 15: Social Responsibility, Totalitarianism

OC17788642 Page
16 Nov 2017
0
Global media: media is di erent all around the world. Several reasons why it"s di erent: cultural, political, economical, ethical, di erent places arou
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UAMC 101Brett SherrickSpring

MC 101 Lecture Notes - Lecture 2: Media Literacy

OC14311902 Page
17 Feb 2017
0
Pros: money often made back very quickly, each individual purchase is relatively large, familiar to consumers, various distribution methods. Cons: reve
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UAMC 101Brett SherrickSpring

MC 101 Lecture Notes - Lecture 8: False Advertising, Actual Malice, Federal Trade Commission Act Of 1914

OC14311902 Page
15 Feb 2017
1
Us governments have right to protect citizens from harm. Some speech can be harmful and therefore lose 1st amendment protection: Government can regulat
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UAMC 101Brett SherrickSpring

MC 101 Lecture Notes - Lecture 2: New Media, First Amendment To The United States Constitution, Totalitarianism

OC14311903 Page
24 Jan 2017
1
Written by siebert, peterson, and schramm (1956) Authoritarian: press tightly controlled by totalitarian government. Communist: press serves needs of c
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UAMC 101J.C.AbdallahFall

MC 101 Lecture Notes - Lecture 8: Independent Record Label, Major Stars, The Who

OC17788642 Page
16 Nov 2017
0
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UAMC 101J.C.AbdallahFall

MC 101 Lecture Notes - Lecture 5: X.Org Server, Social Comparison Theory, Body Image

OC17788643 Page
16 Nov 2017
0
Di erent audiences, di erent content but can still overlap. Why do you think there are these di erences: women"s magazines. Glamor: these are often fas
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UAMC 101Brett SherrickSpring

MC 101 Lecture Notes - Lecture 12: Pathos, Integrated Marketing Communications, Commodity Fetishism

OC14311905 Page
30 Mar 2017
0
Marketing is the process of making a product desirable to consumers. Advertising is a specific (and visible) form of marketing that publicizes the prod
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UAMC 101Brett SherrickSpring

MC 101 Lecture Notes - Lecture 8: Federal Communications Commission, First Amendment To The United States Constitution, Fairness Doctrine

OC14311903 Page
6 Mar 2017
0
Broadcast media (radio and tv) require use of radio waves. There is a limited spectrum of radio waves available. Two broadcasters can"t share same wave
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UAMC 101J.C.AbdallahFall

MC 101 Lecture Notes - Lecture 9: Cable Television, Cuban Americans, The X-Files

OC17788642 Page
16 Nov 2017
0
Beginnings of television: philo t. farnsworth came up with the system of television when he was only fourteen years old. Developed a transmitter system
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UAMC 101Chris RobertsFall

MC 101 Lecture Notes - Lecture 5: Cost Per Mille, The Postal Service, Federal Communications Commission

OC23592553 Page
27 Feb 2018
0
Started as a local little thing but expanded. Now: selling products across geography, and brands. A brand distinguishes and differentiates your product
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UAMC 101Chris RobertsFall

MC 101 Lecture Notes - Lecture 4: Nielsen Ratings, Kinescope, Xm Satellite Radio

OC23592557 Page
27 Feb 2018
0
Books, computer code, music, movies, etc. , are software . You need hardware to use the software (such as a computer to run computer code, or an mp3 pl
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