MC 101 Lecture Notes - Lecture 5: Cost Per Mille, The Postal Service, Federal Communications Commission
27 Feb 2018
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Started as a local little thing but expanded. Now: selling products across geography, and brands. A brand distinguishes and differentiates your product from similar products. Overall brand strategy involving advertising, public relations, sales promotion, and interactive media. Because it is the cheapest way to get attention. Doesn"t look as good as other types of advertising. Paper is better, sharper images, better color. Product placement: ads that don"t look like ads. Lots of people can skip through ads. Spend more to reach all your target markets. Ex: billboards, ad in bathrooms and elevators. F. w. ayer created the sun, first ad agency. Morton salt: one of the first ads created. ,000 in spots to wkrp in cincinnati. Face of the company, finding people to sign. People who figure out what is being sold, and how best to sell it. Want to make sure that the advertising works. Where is the best place to put it.
