MC 101 Lecture Notes - Lecture 4: Nielsen Ratings, Kinescope, Xm Satellite Radio
27 Feb 2018
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Books, computer code, music, movies, etc. , are software . You need hardware to use the software (such as a computer to run computer code, or an mp3 player to hear music) How much does it cost to manufacture one more copy of a product. Music, like books, dvds, and computer apps, is software. 7,300 magazines: number of consumer magazines published in the us. Revenue: billion for about 6,500 companies. Cutting the price: getting subscribers and advertisers. M: roman numeral for 1,000 or mille . The first real american national mass medium (that wasn"t a book) Loss of credibility, especially after libel lawsuit. Advertisers realized that television was where it"s at. Aimed at a specific business or industry. But trade books are for the general public. Target a corporation or institutions employees, customers, stockholders, and dealers. Target various types of readers and include: professional and academic journals; comic books; etc. Magazines have given us investigations, interviews, and great photos.
