MKT 300 Lecture Notes - Lecture 16: Predatory Pricing, False Advertising, Price Discrimination
Document Summary
First stop: sustainability at unilever: goal - accomplishing a broader social and environmental mission to improve stagnant sales and profits, sustainable living plan. Fuels innovation, resulting in new products and new consumer benefits: five levers for change - inspires people to adopt specific sustainable behaviors. Impact on other businesses: false wants and too much materialism, too few social goods, cultural pollution. Marketing"s impact on individual consumers: high prices, deceptive practices, high-pressure selling, shoddy, harmful, or unsafe products, planned and perceived obsolescence, poor service to disadvantaged consumers. Marketing"s impact on other businesses: acquisitions of competitors, marketing practices that create barriers to entry, unfair competitive marketing practices, seller"s rights, buyer"s rights. To buy a product that is offered for sale. To expect the product to be safe. To introduce any product in any size and style with proper warnings and controls, if necessary. To charge any price for the product without discrimination.
