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Class Notes for MKT 473
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MKT 473 Lecture Notes - Lecture 6: Computer-Assisted Telephone Interviewing
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MKT 473 Lecture Notes - Lecture 14: Focus Group, Qualitative Marketing Research, Group Dynamics
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MKT 473 Lecture Notes - Lecture 19: Sampling Frame
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MKT 473 Lecture Notes - Lecture 4: Client Confidentiality
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MKT 473 Lecture Notes - Lecture 11: Nonprobability Sampling, Multistage Sampling, Sampling Frame
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MKT 473 Lecture Notes - Lecture 3: Weight Watchers
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MKT 473 Lecture Notes - Lecture 7: Non-Sampling Error, Coca-Cola, Observational Error
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30
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MKT 473 Lecture Notes - Lecture 2: Brand Loyalty, Data Analysis, Dependent And Independent Variables
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MKT 473 Lecture Notes - Lecture 9: Double Negative, Multiple Choice
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MKT 473 Lecture Notes - Lecture 13: Affinity Analysis, Database Marketing, Behavioral Targeting
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MKT 473 Lecture Notes - Lecture 8: Level Of Measurement, Determinant, Likert Scale
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MKT 473 Lecture 10: MKT 473 Chapter 10 Notes
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MKT 473 Lecture Notes - Lecture 12: Sample Size Determination, Confidence Interval, Frequency Distribution
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MKT 473 Lecture Notes - Lecture 17: Text Mining, Contingency Table, Squared Deviations From The Mean
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MKT 473 Lecture Notes - Lecture 1: Swiffer, Market Segmentation, Problem Solving
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