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Marketing (39)
MKT 473 (15)
Mr.Cook (15)
Lecture 4

MKT 473 Lecture 4: MKT 473 Chapter 4 Notes
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Department
Marketing
Course
MKT 473
Professor
Mr.Cook
Semester
Summer

Description
MKT 473 Chapter 4 Notes Marketing Research Ethics Marketing Research Ethics • Ethics are moral principles or values generally governing the conduct of an individual or group • Ethics is not a one-way relationship as all parties are responsible for maintaining and fostering ethical standards and conduct • The two most important factors for research clients with regard to their suppliers is confidentiality and ……. Unethical Behavior by Suppliers • Low-ball pricing • Allowing subjectivity into the research • Abusing respondents • Selling unnecessary research • Violating client confidentiality
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