MUS 407 Lecture Notes - Lecture 2: Dynamic Pricing

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Dynamic pricing: pricing based on demand; where an organization increases or decreases the price based on demand. Subscriptions: a package of tickets to a set number of shows, where the patron sits in the same seats and generally receives discounts off the base price of the ticket, in addition to other amenities. Membership: is the act of belonging to a group or organization, generally through paying an annual or monthly fee. A membership gives you free admission to the museum throughout the year, in addition to other discounts and benefits. A membership to service organizations, such as league of american orchestras, gives you benefits such as industry news, publications, discounts on education or conferences. Discounts- any decrease from the base ticket price. A crm database is a tool you can use to better manage your contacts and automate some of your data entry. Likes and dislikes (including media, products, brands) Include demographic, behavioral, and psychographic data, in addition to intentions.

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