MUS 407 Lecture Notes - Lecture 5: Web Search Engine, Search Engine Optimization, Mobile Advertising

Transtar, a sportswear equipment manufacturer, releases a new line of energy drinks called VitaZing. The television ad for the energy drink shows people jogging, working out in a gym, and doing aerobics. The actors then take a break to drink VitaZing, which visibly re-energizes them and leads them to continue exercising. Which advertising style is most likely used in the VitaZing ad?

Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities.

Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers.

In the competitive-parity method of setting an advertising budget, the budget is set based on ________.

Which statement is most likely true about the affordable method of setting an advertising budget?

________ aims to make ads and brand content so engaging or useful that people want to watch them.

Power Pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers. To boost sales, Power Pro issues a 50 percent off coupon to the first 100 buyers at all Home Depot stores in the Northeast. Which element of the promotion mix has Power Pro used in this scenario?

Surf's Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during May. This is an example of which promotion mix element?

Which of the following best describes the term "Madison and Vine"?

A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.