PY 372 Lecture Notes - Lecture 11: Physical Attractiveness, Belief Perseverance, Centerfold
Document Summary
Proximity: the physical distance between two persons functional distance: describes to how likely (due to location) that people will come into contact with each other. Being physically close to people promotes friendship formation. Festinger, schacter, and back (1950) - friendship formation in college dorms/apartments. 65% said closest friend was in the same building. 41% said closest friend lived next door. 22% said closest friend lived two doors down. 10% said closest friend lived at the other end of the hall. Higher probability of meeting people who are close in physical distance. We are often close to people that we have things in common with. Mere exposure effect: the tendency for novel stimuli to be liked more or rated more positively after repeated exposure (the more you perceive something, the more you like it) Zajonc (1968, 1970) - nonsense syllables found that with the more subliminal exposure to a character, the more likely to rate it"s meaning positively rather than negatively.
